On our next episode of Agentless: Jason and Dave dive into the mad, mad, Mad(Men) world of cybersecurity marketing, exploring what works and what doesn’t. They discuss the impact of well-timed, clear messaging in marketing campaigns, using Cylance's rise as an example. They also tackle the challenges of navigating overcapitalized markets, the importance of transparency in product documentation, and the role of community building versus traditional marketing tactics like golf outings, lampshade-clad models, and Ferrari driving events. The conversation bounces around in typical Dave (the thinker) and Jason (the...spaz??) fashion as they highlight the struggle for companies to stand out in a crowded market and the critical need for authenticity, both in marketing and product development.
"The product should sell itself. If I can't get into your documentation within three or four clicks, I'm out." – Jason Loomis
"If you want to do the same bullshit everyone else is, like golf events and Ferrari driving, it's going to be expensive, and you're competing with everybody else. But if you're thoughtful and creative, you can do so much more with less." – Dave Cole
You can find Agentless on
Apple (https://lnkd.in/gjr6_7GD)
Spotify (https://lnkd.in/gd2Pv48C)
YouTube (https://lnkd.in/gNQ-i_9t)
and agentlesspod.com
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